The Amharic name ፋይዳ (Fayda) signifies value, meaning, and purpose.
Something has fayda when it is full of purpose and has an end with meaning. We strive to see that our brand stands up to its name by being about meaningful transformation both in craft and in people’s lives.
We believe that life is full of scars not to show us how weak and ugly we are but to tell us how far we’ve come. And so once we buy our leather and give it a minor in-house finishing treatment to color, water-proof, and supple it, we leave it to tell its own story in its own terms.
